Interestingly, the survey also suggested that bitcoin adoption in minority communities may be greater than in the white population, with 30% of Hispanics and 24% of African American respondents saying they were at least “somewhat likely” to purchase bitcoins. The survey also noted that households with less than $100,000 income per year were significantly more likely to purchase bitcoins (19%) than those above the $100K threshold (11%).
Considering that only a slight majority of respondents, 51%, had even heard of bitcoin or other digital currencies, those numbers suggest a largely undiscussed awareness of, and interest in, digital currencies by the lower-income, non-white population.
The report noted that only 87 total respondents out of the 1,000 polled said they would “never use bitcoins,” and a significant number (around 5% of the total) expressed confusion about the purpose, value and security of digital currency. In addition to skepticism about bitcoin itself, the report also suggests that there is still a clear gender divide in bitcoin awareness, with male respondents being much more likely to be aware of digital currency (64%) as female ones (38%).