Newegg’s Chief Marketing Officer, Soren Mills, said in a press release about the new Canadian offering that the company is “deeply committed to growing its business internationally. … Extending bitcoin acceptance to our Canadian customers is yet another important milestone as we build the company’s international presence.”
It’s not yet known if bitcoin payments have had a substantial effect on Newegg’s bottom line, or what the total volume of bitcoin purchases have been for the company. With Overstock.com reporting around $2 million in total BTC-backed sales since the launch of their bitcoin payment option in February, it’s likely that Newegg’s results have been similarly humble relative to their overall sales volume. As a method for generating cheap publicity and industry buzz, however, bitcoin adoption has already proven to be effective for Newegg.
The company is offering a special promotion to Canadian bitcoin users, offering discounts of $75 off (for purchases over $300) and $150 off (for purchases over $500) on August 26 and 27. The company is offering the same discount to U.S. bitcoin users, with rebates available on August 30 and September 1.