It is similar to an Initial Public Offering or IPO, when a company goes public and shares are offered in order to fund the company. However, Project participants are rarely purchasing a piece of the company. They are purchasing (many times at a discount rate) the coins or tokens that will eventually trade on crypto exchanges.
Click here to list your Project or Crowdsale! You can buy into an Project yourself very easily. Here is a list of the top Projects and crowdsales happening right now: